Health Behavior and Health Education: Theory, Research and Practice (Jossey Bass/Aha Press Series)

Type

Book

Authors

Karen Glanz

Frances Marcus Lewis

Barbara K. Rimer

ISBN 10

1555422438

ISBN 13

9781555422431

Tags

Health, Fitness & Dieting, Behavioral Sciences, Biostatistics, Public Health, Preventive, Research, Medicine & Psychology, Sociology

Description

This book can help all of us in the field fine-tune the effectiveness of strategies and interventions designied to improve health-related behaviors. This book is definitely on my list as one of the top five 'big picture theoretical framework' resources for the serious public health professional. --American Journal of Health PromotionThe contributors draw from such fields as cognitive and organizational psychology, marketing, and communications to explain the diverse factors affecting health behavior. - from Amzon

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